Google released its new tool called Google Question Hub. This can help you find trending topics that are not answered on google.
Google Search Engine has become the leading search engine worldwide. According to Internet Live Stats, Google receives 3.5 Billion searches every day. 15% to 20% of all searches have never been searched before. Do you see any huge opportunity in this statistic?
What is Google Question Hub?
Below is the interface of Google Question Hub Tool that you will see when you first land on the page. I would recommend having an account with it. Because then you will be able to understand it better.
Google Question Hub tool is a platform that mainly focuses on the unanswered question on the internet. This tool is really helpful for bloggers, content writers, and anyone who is in digital marketing.
You can find new trending topics in your niche using this free tool. It provides question which doesn’t have any proper answer on google. You can find unanswered topics on this tool and answer them using your blog or directly on the platform itself.
As of now, this tool is only available in three countries. Those are India, Indonesia, and Nigeria. Even in terms of language, It provides its functionality only in the native languages of these three countries. That is English, Hindi, and Bahasa Indonesia.
People have access to the internet in all three countries mentioned above. But whenever someone goes to google for a question they usually type in their mother language. There is a huge gap in content when you search for something and try to find information in your language except English.
Let me give you an example. Hindi is the most commonly used language in India. There is a portion of the whole population who are comfortable in looking for answers to their queries in Hindi.
On the other hand, there are a handful of blogs that answer those questions in the Hindi language. Therefore there is a gap that Google is trying to fill with the help of this tool.
The same is the case with Nigeria and Indonesia. People are asking or looking for answers to their queries in their mother tongue. All those unanswered questions which are asked often are available on the Google Question Hub platform.
Introduction to Google Question Hub Tool
Let’s dive a little bit deeper into how does Google Question Hub work. We think google knows everything. Or Google has the answer for everything but No, We are wrong.
People ask questions from google by typing their queries into the search engine. And there are still many questions that are unanswered on google. This is why Google created this tool to identify & fill the content gap.
As I have discussed above, There are 3.5 Billion Searches performed on Google every day. 15% to 20% of all those search queries were new to Google, which means they were asked the very first time. Thus Google still doesn’t have answers to many questions.
So now, can you imagine the ocean of opportunities for you if you are a blogger or content creator? Imagine if you get the key to the treasure of those questions which people are asking and there are no valid in-depth answers to them.
Most of the problems new bloggers face are to find new and trending topics that are less competitive. We spent hours doing keyword research and finding a good keyword. Even with that perfect keyword We still find ourselves surrounded by many competitors.
But now, Google finds out all those questions which are searched regularly and accumulate them in one place. That place is Google Question Hub. You can get into this tool and select the term or topics you are interested in. After that Google will show you all the questions related to that term or topic which people haven’t answered yet.
How to use Google Question Hub Tool?
So far, Google is giving you access to 100 questions at once. These 100 questions can be from multiple categories and topics. Once you select the list of questions that you want to answer, you can then answer them on the platform or you can export them to your system using the button called export to CSV.
On top of the left menu, there is a button of Add Questions. Clicking on this button will take you to a screen where you can search for a particular term or topic you are interested in. Once you select your topics google will populate all the questions asked around that topic and bring them in the Questions tab.
For Example, I searched for SEO keywords. Because I want to find out about the unanswered questions on this topic. The topics you add here will populate unanswered questions on that topic in the next section.
Once you are done adding all the topics of your interest. Then hit Done on the top right corner.
The next screen shows you all the unanswered questions on all the selected topics in tabs. You can click on the Answer if you want to answer a particular question. Click Dismiss if you do not want to answer any question.
If you want to Answer a question hit Answer in front of the question and a box will pop up asking you to insert a link to article.
To view the performance of the content you submit through Google Question Hub can be seen by clicking the performance button on the left menu. You have to grand access to search console data to view any of the stats.
Once you grant access, Then you can see the number of the question you have answered, articles you have written, search impression, and search clicks on those answers.
There is a Settings button provided on the left menu. Here, You can configure display language, question language, and country.
Content Ideas with Google Question Hub
If you have made with us this far then the answer to this question is very obvious to you. If you haven’t rushed down to this section, let me help you.
Let’s suppose you are a blogger,
Now how can you utilize this free tool to grow your blog online? Well, being a blogger you can understand the competition on the web. With the help of google question hub, you can easily find new and trending topics on which you can write articles.
We spend a lot of our time finding quality keywords and topics for our next article. But now the search ends. You can easily head over to google question hub and select the topics in your niche and get all the questions that aren’t answered yet.
Once you start answering those questions you’ll see there is less competition in doing this. Because we are not targeting a big audience. We are only targeting a small number of people who are actively searching for these particular topics.
You will attract few people on your articles but you’ll notice these people are worth attracting instead of not attracting anyone at all. Google Question Hub will make your work easier. You get all those questions in one place which you have been looking for to create your upcoming articles.
In this article, we learned about what is Google Question Hub? How to use it and how we can utilize it for our use. If you like this article and find it helpful in understanding what is Google Question Hub. Please share it with others you think may get benefit from this piece of information. If you have any questions, please feel free to ask in the comment section or contact me online.